goClick was started by a guy in his garage, remember that. When John Babina started goClick he did so with the hope of making the company run itself. goClick has focused on making their account interface very user-friendly and all-inclusive. This has resulted in two things: 1- goClick’s online account interface is good. 2- Their customer service isn’t.
   In the beginning, goClick’s customer service was basically non-existent. Since Marchex bought goClick in the summer of 2004, the customer service has improved a little, but is still rather slow and somewhat unhelpful. Enhance Interactive, who is also owned by Marchex, and goClick do overlap to some extent. Therefore, if you are having success with Enhance Interactive, you probably wouldn’t benefit too much from using goClick. However, if you use Enhance Interactive and are not successful, you might consider using goClick as they tend to have much higher customer loyalty.
   goClick’s 19 million searches per day is meager, which means that you might not go through your deposit as fast as you would with larger network, so their service works best as a supplement to other PPC companies. Their bid price’s have been consistently low, so don’t be surprised if you have a higher ROI with goClick than with other PPC search engines that you are using.

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