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As you can see from Miva’s stock price (NASDAQ:
MIVA) they’ve never heard the phrase “if it’s not broken, don’t fix
it.” Originally known as BeFirst.com, when Miva was known as Find
What they were the only other company that could rightfully be
mentioned with Overture (Y!SM) and Google. Now, Miva is more
appropriately grouped with the likes of Kanoodle and Genie
Knows.
Miva claims over 150 million
searches per month, which is probably part of the reason their
search quality has deteriorated so much over the years. As Find
What, Miva was only receiving around 50 million search queries per
day, which tended to be great quality at a low clickthrough price.
Those who are trying to research Miva will find that their website
is rather unhelpful. When you do have an account with them, you’ll
find their account management system to be very intuitive and
pretty powerful.
One nice feature offered by Miva is their auto-placement feature.
Most pay per click companies offer an auto-bid feature that will
raise your bid to keep you in first place. Miva’s BidOptimizer
allows you to keep different positions, not just first. Miva offers
basic conversion tracking that, of course, requires that you have
access to your HTML code, but it’s hard to trust those tools. As
always, we recommend that you look into a third-party tracker like
Omniture, which is easily the best webanalytics tool available.
Miva’s strongest feature is its campaign scheduler
which allows you to choose when each campaign runs and to set a
budget for individual campaigns. This feature is especially useful
if you run an ecommerce site that has sales on certain products.
Unfortunately, Miva only allows monthly budgets so you’ll probably
blow through most of your money at the beginning of each month. You
can get around that by setting-up lots of campaigns that have low
budgets, but that just takes a lot of time.
Click here to sign-up for MIVA. Deposit $50 and get a $25 bonus credit!
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