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Originally known as GOTO, and formerly known as
Overture, Yahoo! Search Marketing was started in 1997; making it
the original pay per click company. Yahoo! Search Marketing is also
the largest pay per click company on Earth, offering geographical
targeting and millions of queries within North America and
throughout the world.
Since the official move from Overture
to Yahoo! Search Marketing in the spring of 2005, their website has
been less friendly to new users, but their online account is easily
one of the best in the industry.
Yahoo! will remove your listing (on an individual keyword basis) if
they are not performing well. This encourages you to broaden your
keywords which generally results in less relevant traffic.
Yahoo! Search Marketing’s customer service
is rather quick to respond to emails, but calling you might find
yourself on hold for some time. Yahoo! Search Marketing's worst
feature is that you must contact customer service to have the
automatic account funding feature removed, and that removes your
daily budgeting ability. As with most pay per click companies, Y!SM
clients who spend a large amount of money receive special
treatment.
Each pay per click company is best
used at certain stages of advertising and for certain sized
companies. Yahoo! Search Marketing is the exception and works well
for everything from new small businesses to seasoned Fortune 500
companies. There are a lot of people that complain about Google
Adwords because of all the unknowns. When it comes to quality of
traffic, we comfortably say that Yahoo! Search Marketing has the
highest rate of customer satisfaction.
Click here to sign up for Yahoo! Search Marketing and get a $25 bonus credit.
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